Four individual athletes and one team, all among the top performers in Hong Kong, have been selected to represent five classic Nike maxims. We created graphics that not only reflect their alignment with these maxims but also resonate with their specific sports. Together, these visuals form a cohesive series guided by a deliberate graphic direction. Careful consideration of color selection, typography, and layout arrangement ensures that each piece not only connects strongly with the others but also stands out spectacularly on its own.