2019
Nike Maxims
4 individual plus 1 team of top athletes in Hong Kong are chosen to represent 5 classic maxims of Nike. We made graphics express their similarities to maxims as well as their sports. By putting together, they are a series of graphic approaches under a planned graphic direction. In consideration of colour selection, typography and layout arrangement, we hope it could be a strong connection among this series and also look spectacular individually.
![](https://freight.cargo.site/t/original/i/d80dc3fba27ac57d2a46734201993ad20f8ffc29a88251ee978f4cc7e5d643ae/Nike-Maxim-screen-1.png)
![](https://freight.cargo.site/t/original/i/71724730e70663a04ea15ce13ed0e6e285b643c4acee8fba72d010b620b85e28/Nike-Maxim-screen-2.png)
![](https://freight.cargo.site/t/original/i/d8c2d4fe2f2df3586b1540901f582705f389b0a761dc121b7d3a9b48cc351f2a/Nike-Maxim-screen-4.png)
![](https://freight.cargo.site/t/original/i/8af51c93e7bf74b854d3af1060d7c89840558c51221f0a887e1d3f8c7c71fa50/Nike-Maxim-screen-3.png)
![](https://freight.cargo.site/t/original/i/64160e94ef835375f2bc4c5afee41855315686727c7381af08f8e994d92d53ea/Nike-Maxim-screen-5.png)