2018

Identity, Packaging

Instant Magny 35

The sketchbook brings an essential message to the user - ‘Do not just Hope & Dream’. We want everyone never stop dreaming, furthermore do not just dream; never stop hoping but jump into the middle of actions.

The cover design of our sketchbook is inspired by the functionality of fill-in forms, this graphic  could either be simply ornamental or being interacted with user's handwriting. Together with special printing, debossing effect in designated area, we try to introduce an archive scheme for retain day to day sketches of users.