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2020

Packaging   

I’m Fine Dawn Edition

After several editions featuring color film, the "I'm fine" series has now introduced a black and white film named "Dawn." For the first time, the packaging sports a dark background, contrasting with previous designs yet maintaining the iconic gradient graphic, which blends seamlessly into the darkness.

This design symbolizes light emerging after darkness, heralding a bright future. The consistent design elements ensure brand continuity while embracing this new thematic direction.