Branding created for Bar Ginger – located at Central district Hong Kong offers great selections of whiskey. The identity is inspired by Art deco style and integrates with contemporary style, describes a scene about climbing over a wall with a ladder, get into another side of world for pure taste experience. This scene is embed in the Logo with the shape of ‘G’ of Ginger – name of the bar. Custom typeface made for logotype express medieval visual element subtly where could be found in Bar interior. Bar owner has large amount collection of drinks included whiskey, wine, spirit and beer, Bar Ginger menu designed to be informative to clear display detailed data about each item.